Created to make nights out as enjoyable as possible.
Building this company was so much fun, and despite the challenges and the fact that we were going head to head with the likes of Opentable, What we created was a great tool and response from both the press and public blew us away. Here are a couple of the designs I put together over the years.
In 2012 along with a couple of friends, we set out on a mission to make finding the best nearby restaurant at the very last minute super simple. Allowing you to live like a local. In a short time, we managed to build relationships with a few hundred great restaurants in London and build version one of our app which at the time was called CityHawk.
In 2015 we introduced the ability for our users to pay for their food a drink in 2 taps. It sounds so simple but the technology needed to allow this is anything but simple. IT was a huge step forward and worthy of a new brand that reflected how awesome the app had become. And so as we launched this new feature, we also launched our new brand… Cake.