I left my role at Cake, to join the then three-person team at Blink. At the time the app was an IM client competing with the likes of Slack.
We have since changed everything. We still have an awesome messaging feature, but that's just a tiny part of what Blink can do. Find out more about Blink
Blink is the simplest and fastest way for companies to deliver an amazing digital employee experience.
It takes data from multiple systems of record that are today silo'd across your business and presents it to your employees as single actionable feed. It uses existing workflows and puts everything they need in one place.
Calendars, emails, approvals, requests, updates and even the news and weather available on your desktop, phone or the web in a queue for a plane or on the factory floor.
As the company was growing, I felt it was time for us to focus on creating a brand that fitted the quality and maturity of our product.
I wanted to create a brand that conveys connectivity, fluidity and positivity. As part of this branding work, I wanted to create a logo that visually demonstrates our product goal of linking people and data in a frictionless way. Read about our brand.
A mix of different concepts and brands that we toyed with on the way.
